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MANAGING RISKS FOR CORPORATE INTEGRITY:
HOW TO SURVIVE AN ETHICAL MISCONDUCT DISASTER
by Lynn Brewer, Robert Chandler, O. C. Ferrell

Ethical misconduct can prove disastrous for individuals and companies, as recent headlines
have
shown. Waves of scandals have thrown corporate America into an unprecedented ethics
crisis, leaving
no industry immune. But this breakthrough new book delivers powerful insight into dealing
with -- and
preventing -- ethical disasters. MANAGING RISKS FOR CORPORATE INTEGRITY helps
readers
identify, illustrate, and define the business problem of ethical misconduct as it lays out a
practical a guide
to develop plans to prevent, mitigate, cope with, respond to, and survive ethical disasters in
organizations across industry. It also illustrates how the process of ethical disaster recovery
planning
involves an assessment of an organization's values, development of an ethics program, an
ethics audit,
and the ability to create contingency plans for potential ethical dilemmas. With its
comprehensive plan for
coping with ethical crises, this book is a must read for every business leader.

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“The discipline of disaster recovery is a continuous process of analyzing, preventing,
mitigating, and
eliminating risks from the inherent threats of natural disasters, technological disruptions, and
various
man-made events. Each threat has its unique characteristics, with subtle or devastating
results, and
consequences that can be brief or enduring. A visit to various corporate websites often finds
corporate
governance links on its homepage, which is a clear indication of the growing prominence and
affirmation
of ethics among organizations.”
- Robert S. Nakao, Executive Publisher, Continuity Insights

“Ethical misconduct is commonly overlooked as an enterprise business continuity risk. This
book
sequentially provides take-and-use guidelines for effectively preventing, preparing for, and
responding to
this insidious risk. This is a groundbreaking book on crisis management that applies to
leaders in every
workplace at every level of an organization.”
- Bruce T. Blythe, CEO, Crisis Management International, Inc.

“Ethics is often looked upon as ‘doing the right thing’ and rarely as a risk to be managed.
This book
provides us with not only an insider’s look at what can happen when ethical risks are not
managed, but
also provides guidance in managing the crises that can potentially follow the discovery of
ethical
misconduct. The key is to understand what risks face your organization and then learn to
manage the
risks accordingly—this book provides a roadmap to achieving this objective.”
- Michael Evans, Partner, Ernst & Young, Quality and Risk Management

“Global corporations should be all about doing the right thing. The cultures represented in
today's global
workforce define right from wrong differently. It is therefore incumbent upon business leaders
to set the
highest standards of ethical behavior. Success without integrity is essentially meaningless.”
- Thurmond B. Woodard, Vice President and Chief Ethics, Privacy, &
Compliance
Officer, Dell Inc.

“Lynn Brewer is an Enron survivor with a passion for improving organizational ethics and
governance. By
teaming with Ferrell and Chandler, Managing Risks for Corporate Integrity is more than an
expose of
ethical disasters; it is a systematic way to gauge your organization’s ethical compass and
understand
how to sustain a positive corporate reputation.”
- David Childers, President and CEO, EthicsPoint, Inc.

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CONTENTS

1. Overview
2. The Personal Disasters Behind the Headlines
3. The Role of Leadership in Recognizing and Avoiding Organizational Misconduct
4. Discovering and Assessing a Corporation's Ethical Condition
5. Preventing Ethical Corporate Disasters Through Planning
6. Disaster Prevention Answers: Culture, Programs, and Training
7. Answering Questions and Responding to Ethical Crises
8. Recovering From an Ethical Misconduct Disaster
Appendix A: OCEG 2005 Benchmarking Study Key Findings
Appendix B: Capitalizing on the Value of Integrity: An Integrated Model to Standardize the
Measure of Non-Financial Performance as an Assessment of Corporate Integrity
Appendix C: Endnotes
Index

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ABOUT THE AUTHORS

LYNN BREWER is a former Enron executive and author of Confessions of an Enron
Executive: A
Whistleblower’s Story. Since leaving Enron, Ms. Brewer has become an outspoken advocate
for
corporate integrity and has received numerous awards in recognition of her contributions to
society. She
is the Founder and CEO of The Integrity Institute which assesses and certifies the structural
integrity at
the request of organizations for the benefit of their stakeholders.

ROBERT C. CHANDLER IS Communication Division Chair and the Blanche E. Seaver
Professor of
Communication at Pepperdine University in Malibu, California. He is a nationally recognized
scholarly
researcher, corporate speaker & trainer, and seminar leader in the fields of organizational
crisis
communication, including ethical misconduct disasters; crisis management team selection,
training, and
leadership; communication and conflict; intercultural and multicultural communication
dimensions,
including workforce diversity; as well as employee and organizational communication
assessment and
enhancement.

O.C. FERRELL is the Bill Daniels Distinguished Professor of Business Ethics at the
University of
Wyoming and will join the Anderson Schools of Management at the University of New Mexico
later this
year. He is also editor of www.e-businessethics.com and has developed a business ethics
certificate
program. He has been quoted in USA Today and appeared on the NBC Today Show. He has
served as
an expert witness in several high profile cases relating to ethical and legal disputes.

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2006, 320 pages. Order #DR809
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